How Is Your Web Site Perceived by the Outside World?
For organizations with existing Web sites our detailed site evaluation combined with a full quality analysis of your utilization of current Internet technologies provides the substantive assurance you need to be certain that your resources are well spent and provide you with the strongest return possible.
An effective Website is content-driven, sensibly arranged, full of up-to-date information and is integrated with your overall marketing effort. WebHarmony LLC will perform an in-depth analysis of your mission, goals, operation, and information managment structure. With that assessment complete, we'll guide you with various options for content development, we'll outline and storyboard your site, and map it in an easy-to-understand fashion.
Each site evaluation includes:
- Complete HTML analysis
- Graphic assessment (size and functionality)
- Assessment of internal link structures
- Assessment of external link structures
- Content proofreading
- Navigational ease assessment
In a timely fashion, we will present you with a concise, easy-to-understand assessment of our findings. In each applicable area, suggestions will be made to better use your resources and to integrate new functionality into your site. If requested, we will also make any agreed upon modifications that you desire and continue to monitor your site for future technical changes.
To ensure your complete understanding of your Internet presence, detailed "maps" of your current and ideal Web sites will be developed and presented for you in both graphical and textual formats. Each presentation of your current site will include representations of the content, relative links, direct links, graphics, and navigational aids of each page. We assure you that our "easy-to-understand" mapping presentations will provide you with a concrete perspective of your organization's current on-line presence, and those cost-effective changes that can be made to enhance it.
Internet Needs Assessment
A thorough Internet needs assessment of your organization will be made along with the deveolpment of a plan for how your mission statement can best be realized via your Web presence. Our needs assessment can be tailored to take place with your staff members, executive officers or board depending upon your organizational structure.
Each assessment will include:
- Development of strategic plans based on client input and client's service populations
- Analysis of client's technical independence, anticipated future development, and desired enhancement and management of information resources
- Information impact assessment (including a defined method for measuring levels of in-house and public access)
- Process development for ongoing reviews of the integration of operating objectives with organization-wide technology plans
Once all analyses are complete, we will ensure that the designed technology plan can be successfully implemented and maintained with minimal staff resources.
If requested, the facilitation of staff, executive officer or board retreats and workshops regarding mission definition and integration, Internet technology reviews, and future visioning will be provided.
Site Administration
Our site administration responsibilities can be adapted to reflect your individual needs. To ensure your organization's continued independence administrative training (workshops, seminars and hands-on tutorials) can be arranged.
Regularly performed site administration duties include:
- HTML scripting and validation
- Telnet implementation to monitor BSD-UNIX, UNIX V, Windows NT, and Mac OS served sites
- UNIX vi realtime text editing
- E-commerce monitoring
- Site content monitoring
- Ssite service administration (including CGI response)
- Cross-platform development: Mac, UNIX, DOS/Win
- Membership and general public response and problem solving
Site Marketing
Our integrated Internet marketing strategies can be tailored to meet your organization's specific needs. An analysis of your current Internet "footprint" will be made, and a marketing plan will be developed to promote your organization's Web presence both within the Internet and via more traditional marketing means.
Hallmarks of our Strategic Marketing Plan include:
- Promotion of your site within on-line networks
- Appropriate placement of your site on all major national and international search engines
- Traditional marketing placement with a focus on Internet resource development (to include press release materials, press conference strategies and materials, and other promotional materials)
- Traditional marketing placement with a focus on your established target audience (to include press release materials, press conference strategies and materials, and other promotional materials)
Full implementation of our marketing strategies will further your organization's goals and mission within both the Internet community and the public at-large.
Are you in need of more wide-ranging business Internet services?
Allow us to recommend our "sister" company, WorkingNet.
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